In fulfillment of its corporate social responsibilities, Nigerian Makeup powerhouse Nuban Beauty partnered with Safety for Every Girl to launch a viral campaign tagged #NubanBeautypadsagirl.This campaign focused on creating and raising social awareness of Period Poverty, highlighting its impact on the lives of girls in marginalized communities. To this end, Nuban Beauty committed a percentage of proceeds from the launch of its Ultra collection towards funding and providing period kits for disadvantaged girls.

In July 2022, the SFEG x Nubanbeauty team kicked off the campaign by conducting a coordinated menstrual hygiene outreach in Makoko Community, Lagos. After a 1-hour training session, 151 period kits were distributed.